The Absolut Vodka ads were born out of a “stupid client comment.”
I learned that tidbit in one of my marketing classes.
When the [ad] agency pitched their client some elaborate concept; which I can only assume involved: parties, hot guys, and even hotter girls. The client replied: “You don’t understand, I want the product to be the star.”
What was then shrugged off as being a “stupid client comment” became the almost iconic Absolut Vodka ads. Moral of the lesson: there’s no such thing as a stupid idea.
When I was asked to do some product shots for a local company, Superstar Marketing, I took inspiration from a little vodka ;)
and one with all the sizes available: